Google penalizes unsecure websites (where HTTPS is missing)
Google has announced that starting with version 56 of their browser, Chrome will display a “Not Secure” in the address bar for websites which are not secured through HTTPS. At the same time, Microsoft Edge (the successor to Internet Explorer), as well as Firefox, are displaying information and warnings regarding the security of the connection.
Thus, securing your website (especially if you’re handling sensitive information like passwords, credit card details or personal data) has become a necessity! Also, Google has hinted that they will offer a small advantage to secure websites when it comes to ranking search results because it wants to encourage all website owners to switch from HTTP to HTTPS. The end goal is to safeguard all online information.
Customers are more and more knowledgeable when it comes to the security of the personal information they share online and an ever-growing part of them will seek a website secured with an SSL certificate before they spend their money and provide any sensitive information. Google is, and there is no discussion here, the biggest and most widely used search engine which offers information about everything. If a website or company does not inspire trust, visitors will return to the results page and look for a more trustworthy alternative.
SSL Certificates (Secure Sockets Layer) are small files which encrypt communications so that they cannot be intercepted by attackers. This technology ensures the clients that they are protected when they exchange personal information over the Internet. Usually, these certificates are used to secure credit card transactions, authentications and other exchanges of data.
HTTP connections are simple text and can be read by any hacker who can “crack” the connection between his browser and your website. This is especially dangerous if it occurs in order or sign-up form where the client is entering sensitive data. By connecting through HTTPS, all communication is secured. This means that even if someone managed to access the connection, they would not be able to view or interpret the information passing between the client’s browser and the website. Such a site will have https:// at the start of the address while the unsecured site will show http://
More and more websites are adopting HTTPS in order to protect their clients from all dangers, especially since Google is about to add a red warning symbol drawing attention to the fact that the website is not secure if there’s no SSL certificate. We can assure you that very soon, clients will notice this, and sales will suffer on an insecure site.
The easiest way to avoid this is to purchase an SSL certificate which will remove any security worries.
You have every reason to implement website security. There is a lot to lose if you don’t act fast on this. Your clients need to be assured that they are protected against any attack or intrusion. Once HTTPS is activated, the only entities with access to any information are the customer and the end server.